The Art of Medicine: Selling yourself in primary care

As clinicians in primary care, much of our success depends directly upon how we relate to the patient. In most instances these relationships are built slowly over time. It is much more difficult to garner complete trust at the initial clinical encounter — difficult, but not impossible. more»

Interested readers can now access my latest Art of Medicine column — Selling yourself in primary care — recently published in the Journal of the American Academy of Physician Assistants.

Please note that all of my previously published Humane Medicine pieces can now be accessed here.

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