Rhetorical persuasion in the clinical setting

It is Friday evening in the after-hours care center. All the scheduled patients have been processed. Each one has departed with a prescription in hand, their precious ticket to procuring a portion of the magic potion they imagine will make them better. more»

Interested readers can now access my latest Art of Medicine column — Rhetorical persuasion in the clinical setting — recently published in the Journal of the American Academy of Physician Assistants.

Please note that all of my previously published Humane Medicine pieces can now be accessed here.

Plato and Aristotle

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